Forging Relationships

Connecting with other women in business is food for my spirit. During the last two months, I have attended two conferences that renewed my energy and provided inspiration to reach for a higher plateau during these difficult economic times.

In September, I headed to Boca Raton, Florida for the "Count Me In" Leadership Conference hosted by Office Depot at their new headquarters. For three days, I was immersed in workshops and surrounded by 108 inspiring women who were discovering ways to grow their business to million dollar enterprises. I had match-making meetings with amazing companies like Power Purchasing, Scripps, and Office Depot-- all potential customers for KleenSlate! I came home filled with ideas and possibilities.

Last week, I attended the Astra's 13th Annual Workshop, Match-Maker, & Awards Dinner: Connect 2009, Start Local-- Go Global. The name Astra comes from the Latin ad astra per aspera which means rising to the stars through difficulty. These days call for just that kind of attitude, and the women and corporations at this event were finding ways to build economic bridges between women entrepreneurs and major corporations.

I presented a workshop on the value of doing one's homework and the preparation necessary for successful engagement when approaching big corporations with a business idea. Because I walk my talk, I was matched with Robert Half International, Apple, and AT&T. Making certain that I had a comprehensive understanding of these companies' values and needs was a critical component to finding a way to add value to their business. I pitched our Partners in Education Program and our patented dry erase products. I was able to explain to these big guys how they might enhance their branding through promotional products that I could provide.

Most importantly, I forged new relationships--without a doubt a key feature in the successful development and promotion of one's inventions and business.