Thursday, September 30, 2010

Blogs to Read

Hey, I just added two great blogs to my blog roll:

Womentorz

"Womentorz™ is a marketplace of the latest inventions made by women where each inventor has their own storefront. We provide a community and supportive environment to assist in all areas of bringing a product to market."

Invention Addict

Steve Bozzone's blog is dedicated to inventors and their inventions. It has posts on how to be more creative, help with patents, cool and not so cool inventions and inventor spotlights.


Womentorz is all about women supporting women and Invention Addict is about innovation and creativity, so both of these blogs speak to things that are dear to me. Please take a minute to visit them. I bet you will get hooked after just one visit.

Wednesday, September 29, 2010

Bidding Farewell to National Inventor’s Month

If you are ever in Washington DC, visit one of the 10 Smithsonian museums. The Smithsonian Information Center in the Castle is centrally located at 1000 Jefferson Dr., SW, Washington, D.C. Ten of the Smithsonian museums in Washington, D.C., span an area from 3rd to 14th Streets between Constitution Avenue and Independence Avenue, approximately 1 mile (1.6 km). Most have free admission too! A great adventure for curious adults and kids. Maybe it will inspire the next inventor to take action.

Bidding Farewell to National Inventor’s Month

Monday, September 27, 2010

The Right to Invent and Profit

This week, librarians, booksellers, and readers every where are celebrating the right to read by observing "Banned Book Week"--Sept 24-Oct 2. According to the American Library Association, "Banned Book Week" underscores each American's right to "intellectual freedom."

It's not likely, that my book, The Right Sisters: Women Inventors Tell Their Stories, will be banned. However, my motivation in part for writing The Right Sisters stemmed from discovering how women were once banned from getting patents for their inventions. In other words, they were denied the intellectual freedom to invent and profit from their creations.

In 1793, Sybilla Masters invented a corn refining machine. However, the patent for her method was issued in her husband’s name. The paperwork actually reads: for “a new Invencon [sic] found out by Sybilla, his wife.” In the early days of this country, women’s rights were overshadowed by those of men. The cultural norm at that time dictated that a woman’s place was in the home.

By the late 1800s, women were finally granted patents for their inventions, but as the stories in The Right Sisters relate, our journey toward intellectual freedom and enterprise continues to be challenged even in the 21st century. Last week, I wrote a blog post about the challenges women face when negotiating with big companies. That's why organizations like Women's Business Enterprise National Council (WBENC) and web sites like Women Negotiating are necessary resources for women.

Just as librarians and booksellers work to maintain our freedom to choose what we read, these organizations work to maintain women's rights in the world of business. We have a right to invent and a right to profit.

Let's celebrate our right to intellectual freedom. Post a comment about a challenge you faced head on to secure your rights.

Wednesday, September 22, 2010

Break the Rules


When I was first getting started, I accidentally broke rules because I didn't know better. For instance, when I went to my first trade show, I didn't even have a booth. I just went dressed in whiteboard costume with my product in little bags and started selling them.

Later, a mentor told me that breaking the rules could work in my favor. But I already knew this from my adventure at the trade show.

Of course, you have to be smart when you break the rules. In other words, you can't be offensive or insensitive. You also have to be lawful. One way that I break rules is by approaching some of the unspoken rules playfully.

For example, one of my rule breaking escapades was recently featured on the blog Women Negotiating.

A supposedly smart person told me that I could not sell my product to a big box retailer without a man accompanying me to negotiating table. So when I managed to get an appointment to present my product, I glued a large photo of a man's to a Popsicle stick so I would have a man with me. This tactic got a big laugh AND landed me the deal.

What kinds of rules have you broken in order to get what you want and need for your product. If you are not a rule breaker and you want to learn how to get what you want, check out the Women Negotiating website for lots of great ideas.

Monday, September 20, 2010

Speak Up 2: Talking to Clubs and Organizations

Last week, I talked about the value of speaking to clubs and organizations. Speaking up helps an inventor/entrepreneur to network and promote a product. It is also can be kind of scary. You only get a few minutes in which to make an impression and convey your message, so it's important to do it right.

I joined Toastmasters to improve my speaking skills, so I do my best when I went out and spoke to organizations. Toastmasters is an international organization that has groups that meet in just about every community--even my small rural community.

At Toastmasters, there is no instructor; instead,you learn from other participants as each speech and meeting is critiqued by a member in a positive manner, focusing on what was done right and what could be improved. You learn skills by filling a meeting role, such as giving a prepared or impromptu speech or serving as timer, evaluator, or grammarian.

Here is what I learned at Toastmasters:
  • Humor is important;
  • People want to be entertained while being informed;
  • Know your audience so you can deliver the right message;
  • To be prepared you have practice, practice, practice.
I highly recommend joining Toastmasters to become a better public speaker. And then go out and speak up!

Monday, September 13, 2010

Speak Up I: Talking to Clubs and Organizations

I've never been shy. My first marketing ploy was to dress up in whiteboard clothing at a trade show to demonstrate the eraser I had invented for dry erase markers. One of the first things I learned when I went into business was that I had to speak up and talk to people about my product, my business, and myself.

I'm a tad more subdued in my approach these days, but I know the value of talking ever time I get the chance. Speaking at local clubs and organizations is a particularly delightful and enterprising opportunity. Most organizations, like Lions and Rotary, have lunch or breakfast meetings to which they invite speakers. I've taken to wangling invites to be a speaker at such meetings. I can hear you thinking: Why in the world would she want to talk to Kiwanis or Soroptimist Clubs? Let me speak to that.

Just last week, I gave a talk at a Sons in Retirement (SIR) meeting. SIR is an organization for men who are are retired from full-time, gainful employment. They have a monthly luncheon meeting that includes a featured speaker. The organization espouses no political party, religion or sect of any kind, nor promotes any cause regardless of how worthy. However, they are a bunch of really cool retired guys who are interested in all kinds of things.

So I told my story to the guys at SIR, and as always, I emphasized how my story shows that the American Dream is still accessible. I told them it takes hard work and perseverance to take ideas to market, but for anyone willing to do the work and ask for help, it is possible. Then I told them all the ways that I worked hard, and I closed by asking for help. That's right! I put out a request for investors, and one gentleman approached me after the meeting to find out more. We will be having lunch soon.

So the answer to why I speak at groups is basically this: I like to tell my story in the hopes that it will inspire and inform AND I also know that connecting with people this way opens doors, especially if I am boldly willing to ask for help. Remember, I'm not shy!

In my next post, I will say more about crafting a talk that fits the needs of the group to whom I am speaking. Tune in for more on speaking up!

Thursday, September 9, 2010

Outsourcing


At the start of their journey, most inventors hope to manufacture their product in the United States, but as the women in The Right Sisters reveal, financial challenges often compel inventors to outsource the manufacture of their invention to a third part outside of the United States. I was one such person, and though I'm now finding ways to manufacture stateside, I have learned some important lessons about about outsourcing.

Most importantly, I learned that when you can't manufacture in the USA, you need to establish excellent relationships with the third party with whom you are working. The great distance as well as language barriers and cultural differences make this a challenging task. That's where networking comes to play.

I met Michelle Bonn through Big Fish Nation Nation, a business development program. Michelle is the owner of Expedient Trade, LLC, an international sourcing and manufacturing service company located in Buffalo, NY. Her expertise extends to international trade and manufacturing project management, so she was an excellent contact to help me negotiate some of the hurdles I faced while manufacturing in China.

I was drawn to Michelle's excitement, enthusiasm and drive as well as her expertise in the business of importing and manufacturing overseas. I was especially impressed by the fact she outsourced with women in third world countries--not to make money, but to help them to start businesses. I hired her to assist with outsourcing the manufacture of some of my new products.

Michelle's knowledge of importing and exporting and her relationships with customs was invaluable. When the U.S. Consumer Product Safety Commission (CPSIA) issued new laws, she found a qualified manufacturer to ensure that our products were constructed to be safe for kids. Michelle than helped KleenSlate secure the required Compliance Certificates. When I needed the advice of Chinese lawyers, she set up the communications. As our prototypes began to arrive for the new products, she listened to what needed to be changed and helped facilitate the necessary corrections. She understood that we wanted to be a leader in the dry erase industry and knew that meant delivering quality products to our customers.

Working with Michelle Bonn helped me build strong relationships with my manufacturing partners and underscored the value of surrounding myself with experts to help negotiate the intricacies of my inventor journey.

Thursday, September 2, 2010

Back to School Gifts

One of the greatest pleasures of being in business is giving away KleenSlate products to worthwhile causes. That's why I was thrilled when Julie Kenny included KleenSlate paddles and markers in the Jewels and Pinstripes Back to School Gift Bag.

Jewels and Pinstripes is a gift bag company that is dedicated to raising money for charitable causes. Each year the gift bag project helps a charitable cause. This year, a gift bag will be auctioned to benefit the Care to Learn Fund.

According to the press release:
The gift bag, valued at more than $1,150, includes a wide assortment of fashion-forward children’s products to prepare top celebrity kids for their first day of school with such essentials as lunch boxes, eco-friendly apparel, accessories, kid-friendly stationery, jewelry, learning aids, gift certificates and many other fabulous products.
KleenSlate paddles are one of those fabulous projects!

Not only is my product coupled with "a wide assortment of fashion-forward children's products" (Woohoo!), I am proud to be connected with the Care to Learn Fund which strives to lift children out of poverty.